Pedla HQ
PEDLA are a cycling apparel brand born of the sport’s rich culture riding the roads of Melbourne. We are proud to have created a space that sits parallel with their consideration for performance and style.
The fit-out for the PEDLA addressed the clients desire to showcase premium cycling apparel in a highly detailed interior space. The former automotive panel shop was converted to house multiple uses, that being the headquarters for PEDLA, public café, retail showroom, the local loops cycling club and event space. The result merges Collingwood’s rich industrial history with a brand born on the streets of Melbourne all within a fit out that frames both ideas.
Area: 212m2
Images by Peter Clarke
Completed in 2018
Pedla HQ | Description | Index
PEDLA are a cycling apparel brand born of the sport’s rich culture riding the roads of Melbourne. We are proud to have created a space that sits parallel with their consideration for performance and style.
The fit-out for the PEDLA addressed the clients desire to showcase premium cycling apparel in a highly detailed interior space. The former automotive panel shop was converted to house multiple uses, that being the headquarters for PEDLA, public café, retail showroom, the local loops cycling club and event space. The result merges Collingwood’s rich industrial history with a brand born on the streets of Melbourne all within a fit out that frames both ideas.
Area: 212m2
Images by Peter Clarke
Completed in 2018